I will be honest, I procrastinate going to the grocery store. All I want is fresh food at a reasonable price, that is ripe, flavorful, and I can select as I please without the extra waste. There is no need to encourage me to spend more money, I do a pretty good job at that already. The supermarket may call the pre-packaged produce as “Grab and Go,” I call it wasteful and a rip-off. My focus concentrates on what I absolutely need, while my inner thoughts say, “Damn, this is what I have to choose from?” Then, I must hunt for the perfect food. Ironically it often takes me longer to shop at the supermarket, despite the design for speed and efficiency. The costumer is encouraged to grab and go, not to examine and select. No lingering allowed, keep moving, keep moving, keep moving. The stacks of pre-packaged fruits and vegetables greet me at the entrance., immediately making me defensive. My inspirational browsing does not transfer to the supermarket. I go to the market with a shopping list and an idea of what I want, but I can be easily swayed by the texture, color, and shape of the fruit and vegetables enticing me to take a closer look. Plants and their fruit are so beautiful, and the markets know how to display their vibrant, mix-match colors creating a landscape like the composed dots in a pointillist painting. Upon entering the market, I enjoy strolling around, looking for new produce to mark the beginning of their season, and admiring the beauty of the bounty. I could get lost strolling through farmers markets and small local specialty grocery stores.
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